18 Reasons the ALS Ice Bucket Challenge is Your New Standard in Digital Marketing
Social media feeds are filled with videos of friends taking/issuing the ALS Ice Bucket Challenge. Yours and mine. Most have watched several of these short videos and a compilation video or two like this one from BuzzFeed. Athletes were among the first to take the challenge, but now Celebrities everywhere are getting in on the act. It quite possible that you are one of the 1.1 Million people have taken/issued the ALS Ice Bucket Challenge.